Bitcoin News — Supply Chain

Dutch Supermarket Giant Adopts Blockchain to Make Orange Juice Production Transparent

Posted by Marie Huillet on

Albert Heijn, Holland’s largest supermarket chain, has revealed it is using blockchain for its own-brand “sustainable” orange juice’s supply chain.

Albert Heijn, Holland’s largest supermarket chain, has revealed it is using blockchain to make the production chain of its orange juice transparent, International Supermarket News reports September 21.

Albert Heijn will reportedly launch the new blockchain system in partnership with its supplier, Refresco. To give customers’ maximum information about the source of Albert Heijn’s own-brand “sustainable” product, they will be able to scan a QR code on the orange juice carton that will trace the end-to-end route of its production, from Brazil to the Netherlands.

The system will reportedly store data that reveals the quality and sustainability ratings held by various produce growers, as well as information about the fruits themselves — including their harvesting period and sweetness intensity. The system will further enable customers to tip, using a “Like2Farmer” option.

Albert Heijn’s Commercial Director Marit van Egmond is quoted as saying that:

“We want to make an active contribution on issues that are important to our customers — by making our products healthier, reducing food waste and limiting our impact on the environment. Transparency in the chain is becoming increasingly important.”

As previously reported, blockchain technology has been gaining traction in the global food industry.

In June, the South Indian state of Kerala’s government announced it would be using the technology for food supply and distribution, considering a blockchain system could make the state’s supply network for dairy products, vegetables, and fish more efficient. That same month,  Microsoft revealed a new partnership to develop its own blockchain-based product tracking platform to secure traceability and visibility across the supply chain.

In April, U.S. retail giant Walmart announced it was ready to use blockchain in its live food business. Together with IBM, the company has developed a system that it says will reduce food waste, as well as improve contamination management and transparency.

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US Navy Launches Blockchain Research in Mission to Improve Tracking System

Posted by Daniel Palmer on

A U.S. Navy command is exploring blockchain tech as part of a plan to reduce paper-based processes in tracking aircraft and weapons parts.

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‘Not High-Performance’: Tradeshift CEO Prudent on Blockchain Supply Chain Potential

Posted by William Suberg on

Blockchain is not ready for at-scale supply chain deployment, Tradeshift’s Christian Lanng believes.

Digital invoicing startup Tradeshift CEO Christian Lanng countered “hype” over blockchain’s role in supply chains Wednesday, September 19, telling CNBC the technology “wasn’t ready yet.”

In an interview at the World Economic Forum in Tianjin, China, Lanng highlighted the use cases for blockchain in areas such as identity and certifications, but argued supply chains were too much of a challenge for the technology in its current state.

“If you want to have authenticity, if you want to know where it is sourced, that it is done in a responsible way [...] [blockchain] is a great technology to manage that kind of flow and be sure of the integrity,” he told the network, adding:

“The problem is just it's not a high-performance technology.”

Talk of the promise of enhancing supply chain performance using distributed ledger technology has become commonplace across the global economy this year. As Cointelegraph continues to report, multiple global heavyweights are considering and working on implementing blockchain-based solutions to legacy infrastructure.

For Lanng, however, the optimism is premature. “Whenever people say blockchain, I think what they're really saying is they would like to connect things digitally,” he continued, noting:

“I don't think blockchain is a mature enough technology yet to carry that ... I also want to be a little bit cautious for some of the hype.”

Lanng also highlighted cost hurdles and the difficulty of creating an “at scale” blockchain deployment.

The innovation has nonetheless already seen some success, as a joint shipping supply chain product from IBM and Maersk received heavy praise from logistics partner CEVA as a “big step forward” in August.

More recently, UK’s leading port operator, Associated British Ports (ABP), signed an agreement with digital logistics enabler Marine Transport International to develop blockchain use for port logistics.

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Korea Taps Samsung's Blockchain Tech to Fight Customs Fraud

Posted by Wolfie Zhao on

South Korea's Customs Service is looking to adopt Samsung's blockchain tech to launch a decentralized exports clearance system.

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Blockchain Could Boost Trade Finance by $1 Trillion, WEF Research Says

Posted by Wolfie Zhao on

Blockchain technology can help global businesses generate an extra $1 trillion in trade finance, according to World Economic Forum research.

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